The creative brainchild of Balistro — a performance-first marketing agency.
At Balistro, we run ads that perform.
Together, they bridge the gap between what looks good and what works.
Backed by Balistro’s 7+ years of expertise and partnerships with brands across eCommerce, D2C, and B2B — PGA is where insights meet creativity.
In the world of finance, advertising often relies on abstract promises of “peace of mind” and “future security.” But one recent campaign, the promotional short for ICICI Prudential’s iProtect Smart Plan, cut through the noise by daring to use a direct, high-stakes scenario to illustrate the true cost of procrastination. Here at Pretty Good Ads, we believe this campaign is a masterclass in driving immediate transactional intent.
The Campaign setup features a tense but hilarious confrontation involving the show’s iconic characters. The “Daroga” (police officer) is attempting to carry out an arrest, but in true Bhabhiji fashion, nothing is straightforward. The twist comes from the linguistic misunderstandings specifically...
The Campaign opens with a dramatic setup: a roommate scolding “Shivaji” for blowing his entire salary on a lavish weekend of clubbing and champagne. Now broke, Shivaji is mocked for his “downfall” as his roommate condescendingly offers him a coin for...
The Campaign setup features Samay Raina revealing a message from Prithvi Bhagat, the founder of Stretch, who explicitly asks to be “roasted” and “insulted” for the sake of the brand. Sunil Pal plays the “moral compass,” initially refusing to engage in...
The Campaign setup features Rajpal Yadav in his classic comedic element exaggerated, confident, and slightly eccentric. He walks through a cluttered home, criticizing the mess and declaring that he is the “expert” who has taught everyone everything they know. The twist...
The video’s setup features Palmonas co-founder and actor Shraddha Arya on a film set, preparing to introduce the brand’s new ambassador. The twist occurs through Shraddha’s playful “insecurity” as she jokingly questions why her own brand needs another face, especially for...
The Campaign setup features Pankaj Tripathi on a film set, attempting to deliver travel-related taglines by parodying iconic Bollywood dialogues from Dilwale Dulhania Le Jayenge to Sholay and Shahenshah. The humor stems from the “mismatch” between the legendary lines and the...
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